Elevating the transportation experience of Dubai.

Services:

Customer experience activation, internal and external branding.

Employee communications, culture activation campaigns and experiences.

Campaign strategy and planning, concept and creative copy development, campaign asset production (Print ads, OOH, lampost, way finders).

The Roads and Transport Authority (RTA) plays a pivotal role in shaping Dubai’s transportation landscape, ensuring smooth and efficient journeys for residents and visitors alike. As a strategic partner of RTA, Drumbeat has been instrumental in enhancing the overall transportation experience through our comprehensive range of services.

Our expertise in customer experience activation has transformed the way people interact with RTA’s services. We have focused on optimizing offline touchpoints, including physical environments and tangible interactions, to create seamless and engaging experiences. By strategically designing and implementing effective internal and external branding initiatives, we have helped RTA build a strong and recognizable identity that resonates with employees and the public.

Our employee communications and culture activation campaigns have fostered a sense of pride and ownership among RTA’s workforce, driving their commitment to delivering excellence. Through carefully crafted campaign strategies and planning, we have developed concept-driven creative copy and produced impactful campaign assets across various offline channels such as print ads, out-of-home (OOH) displays, lampost banners, and way finders. These campaigns have effectively informed and engaged the public about RTA’s services and ongoing projects.

Our collaboration with RTA has contributed to the continual enhancement of Dubai’s transportation ecosystem. Through our focus on offline touch points, we have elevated the RTA brand, improved the customer experience, and fostered a culture of excellence among RTA employees.